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How Content Marketing and Social Media Work Together While social media and content marketing may appear to be two distinct things, in reality, they work in tandem. Brands can maximize the impact of a large piece of content like a white paper or blog post by sharing small pieces of content on their social media channels. A strategy helps you to focus and optimize your efforts so that you maximize the value of every piece of content. It can help you avoid vanity metrics and determine what is most important to your business, such as the brand's recognition or website traffic. 1. Identify Your Audience Social media marketing is a great way to connect with potential customers and develop relationships. However, before you can develop the appropriate content for your target audience, you need to understand who they are. This will help you create strategies that are more likely to accomplish your objectives and improve on your company's bottom line. The best way to begin is by monitoring the people who follow your company on social media and how often it interacts with your posts. What are their interests and what do they want? What kinds of information do they hunt for and why? This information can help you target similar people on other social media platforms. You can also gain insight into your target audience by studying the content of other companies within your industry. What kinds of posts are they making and sharing? What type of content is proving successful for them? This will provide some information on how to make content. Finally, you can also contact your audience on social media to see what they would like to hear from you. For example the clothing retailer ModCloth frequently asks its customers to submit photos of them wearing their clothes. The photos are then showcased on ModCloth's social media accounts. This makes the brand feel more connected to its customers and can help drive engagement. Once you've identified your audience and developed a strategy, it's time to start creating and sharing content. Track your metrics but only those that are related to your SMART objectives and KPIs, which you established in Step 1. Be aware that not all of your content will work flawlessly right away – but if you're constant and remain on track with your plan, you'll soon see the results you're after. 2. Create a Strategy In order to see growth from social media, you require a plan. You will not attract new followers, convince them to visit or convert to your website by posting random content with no purpose or strategy. Develop a written strategy for content that you and your team can follow. This will help you establish SMART goals and develop and share regular content. To develop your social content marketing strategy for your media, start with your buyer personas for social media (or fictional representations of your ideal customers). Then, consider the types of content they like and the formats that resonate best with each platform. Instagram and TikTok for instance, are great platforms for visual content such as photos and short videos. Twitter, on the contrary, is best for text-based posts or links. Also consider how to use each platform to showcase your brand in different ways. Instagram is a great platform for fashion companies that are looking to showcase their unique products and designs. Similarly, Stumptown Coffee Roasters uses their Facebook page to highlight events and locations across the country. Another effective way to boost engagement on your social media accounts is to invite your followers to interact with you through the use of call-to-actions in your posts. If you are hosting an event or announcing invite your followers to share it, tag friends or leave comments. Keep in mind that social media is a great way to display customer reviews and testimonials. They can be extremely effective in building trust that your audience has in you, particularly if they come from other social users who are recommending or using your product or service. 3. Create Content You need to create content that is relevant to your intended audience in order to effectively promote your business through social media. This can be done using a variety methods that include blogging, video infographics, podcasts, and many more. It is also crucial to think about the kind of content that your viewers will want to view and share. Research has proven that promotional and informational content have lower ratings on social media than personal and plainly fun content. Once you've established your audience and your marketing goals, it's time to determine the kind of content you'd like to create. It is recommended to mix promotional posts with entertaining, informative or educational content. This will help your customers get involved with your business and increase your chances of converting them into customers. One of the most popular methods for creating content is to talk to experts in your field. This is a great way to gain insight into the latest trends and strategies within your niche. You can also promote your business through posting the article on individuals' social networks. Other types of content include industry news, tips, tricks and hacks. It is also advisable to incorporate images into your posts, as it has been proven to be more effective at getting attention and increasing engagement on social media. It's also crucial to keep track of the performance of your content and make the necessary adjustments. For instance, if one type of content is not performing well you may need to change the subject or the angle from which it's being shared. 4. Share Your Content It is crucial to share your strategy and relevant content on social media. This is a fantastic opportunity to increase your reach and attract new customers. Be sure that your updates are short and use appealing titles. Also, don't forget vary the type of content you publish – images, videos texts, and links can all be good options. It's also recommended to try to attract attention to your content by posting it on different platforms at different times during the day. This will ensure that your content is shared with the largest number of people. You might also consider partnering with influencers or even running a contest. This is a great method to drive publicity and traffic for your business. Once your audience has started to perceive you as a reliable source of information, they will be more likely to engage with your content and ultimately become customers. It is important to place more emphasis on quality over quantity when it is time to start implementing content marketing. Another thing to remember is that If you're using a foundational content marketing strategy It's a good idea to post links to your long-form content on social media. This will give your followers an idea of what to expect and will encourage them to click to read the entire article or blog. It's not always clear why a certain content is shared more frequently than other content. However, it's worthwhile studying the psychology behind sharing to determine what drives people to share certain pieces of content. This will help you create the best content marketing strategy for the future. 5. Keep track of your results After you have created and published your content, it's crucial to track your results. This is how you will know if your strategy is working or if it needs to be modified. best content marketing tools may find that certain platforms or types perform better than others, or some kinds of content are more engaging than others. You can monitor your social media's reach and performance by using tools such as Mention or Hootsuite. It is important to keep in mind that just because you're sharing your content on multiple platforms, it doesn't necessarily mean that it's performing well. It is essential to tailor each platform's content to its intended audience and the best practices. You can avoid irritating your audience by not overdoing it. When analyzing results, make sure you include all metrics that are important for you and your staff. Select metrics that are in line with your SMART objectives and KPIs. Make sure you differentiate these metrics for every social media platforms you use. You can integrate content marketing and social media effectively if have the right strategy and techniques. This will help you to build brand awareness and increase visitors to your site, increase leads, boost revenues, establish authority and more. For more information about how to implement a successful strategy for content marketing take a look at this free guide to download from DemandJump. It contains examples, tips and more from businesses similar to yours that have beaten the algorithms and have won in content marketing. Join today to receive your copy!